Weight Loss Challenge – Why It Works?

Weight Loss Plan

Monetary Weight Loss Challenge Incentive is Powerful!

weight loss competition

World leading academics have discovered that cash rewards enhance the success of weight loss strategies. A weight loss plan is significantly more successful if financial incentive is introduced. Healthy Loser has adapted this knowledge by offering a cash reward for losing a minimum 15% body weight. The closer you get to your goals the higher the payout. The contests run 91 days. The Healthy Loser $5000 Weight Loss Challenge is creating some amazing weight loss success stories.

Feeling good and looking sexy should be incentive enough, but because we have to use money every day to live, our minds react to the added cash incentive in a very effective way. The $5,000 Weight Loss Challenge gives you the drive to see your way to your goal weight.

Doubling the Incentive

One widely cited study published by the Journal of the American Medical Association (“JAMA”) found those who have a financial incentive to lose weight were almost five times more likely to reach their target than dieters with no money at stake. See Volpp, K.G., John, L.K., Troxel, A.B., Norton, L., Fassbender, J., and Loewenstein, G., “Financial Incentive-based Approaches for Weight Loss: A Randomized Trial,” Journal of the American Medical Association, 300(22), 2631-2637 (2008).

weight loss competition

The JAMA study, conducted by researchers at Harvard and the University of Pennsylvania, divided a group of dieters (in the same weight loss program) into groups. One of the groups received no financial incentive. Another group received a double-incentive in the form of a cash weight loss bet. Each participant wagered up to $336. As a negative incentive, if the dieters failed to achieve their goal they lost the cash deposit. As a positive incentive, the dieters were offered a cash prize of up to three times their deposit if they achieved their weight loss goal.

The results were astounding. Dieters in the incentive group lost almost three times more weight than dieters in the non-incentive group, and dieters in the incentive group were almost five times more likely than dieters in the non-incentive group to achieve their weight loss goal.

What about keeping it off?

weight loss competition

A widely publicized 2013 study by Mayo Clinic revealed that a well-designed incentive program produces outstanding, long-term success. The year-long Mayo study divided participants into two groups: one group had an opportunity to win money for losing weight and one group did not. Both groups were given extensive weight loss tips, reminders and web-based tools for weight loss.

heathy loser

The results were conclusive. The participants who received cash incentives were more likely to stick with the weight-loss program and lost more weight than participants who received no incentives. Researchers concluded that 62% of those in the incentive group lost weight, compared to only a 26% success rate in the non-incentive group.

Healthy Loser Weight Loss Challenge is ninety one days which is amply long enough to form new habits for future maintenance. Weight loss plans are amplified by almost five times with a cash weight loss incentive.

The Power of Financial IncentivesFinancial Incentives

Leading academics have found that money enhances weight loss success, making dieters significantly more likely to lose weight. HealthyWage applies that research, offering cash weight loss challenges that model those studies and make losing weight more fun and effective.

You’d think health and vanity alone would be strong enough motivators for weight loss, but financial incentives provide additional benefits that are critical to success. Cash-based challenges are powerful tools that help you (1) commit to a specific starting point (eliminating pre-diet procrastination), and (2) avoid quitting before you’ve accomplished your goals.

Double-Incentivization

One widely cited study published by the Journal of the American Medical Association (“JAMA”) found those who have a financial incentive to lose weight were almost five times more likely to reach their target than dieters with no money at stake. See Volpp, K.G., John, L.K., Troxel, A.B., Norton, L., Fassbender, J., and Loewenstein, G., “Financial Incentive-based Approaches for Weight Loss: A Randomized Trial,” Journal of the American Medical Association, 300(22), 2631-2637 (2008).

JAMA

The JAMA study, conducted by researchers at Harvard and the University of Pennsylvania, divided a group of dieters (in the same weight loss program) into groups. One of the groups received no financial incentive. Another group received a double-incentive in the form of a cash weight loss bet. Each participant wagered up to $336. As a negative incentive, if the dieters failed to achieve their goal they lost the cash deposit. As a positive incentive, the dieters were offered a cash prize of up to three times their deposit if they achieved their weight loss goal.

The results were astounding. Dieters in the incentive group lost almost three times more weight than dieters in the non-incentive group, and dieters in the incentive group were almost five times more likely than dieters in the non-incentive group to achieve their weight loss goal.

HealthyWage challenges — which include JAMA-like betting and also a team weight loss challenge — are all based on the double-incentivization model. We believe you are more likely to succeed if (1) you stand to lose something if you fail and (2) you stand to win something significant if you succeed.

Long-Term Success

Mayo ClinicA widely publicized 2013 study by Mayo Clinic revealed that a well-designed incentive program produces outstanding, long-term success. The year-long Mayo study divided participants into two groups: one group had an opportunity to win money for losing weight and one group did not. Both groups were given extensive weight loss tips, reminders and web-based tools for weight loss.

Cash is KingThe results were conclusive. The participants who received cash incentives were more likely to stick with the weight-loss program and lost more weight than participants who received no incentives. Researchers concluded that 62% of those in the incentivized group lost weight, compared to only a 26% success rate in the non-incentivized group.

HealthyWage’s challenges always last at least ninety days (i.e., the accepted minimum for establishing new habits and lifestyle changes) up to a full year, just like the Mayo study.

 

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